SEO
Introduction
Section titled “Introduction”Search Engine Optimization (SEO) helps your application rank higher in search results and look good when shared on social media. Next.js provides built-in tools for metadata, Open Graph, sitemaps, and robots.txt.
Why SEO Matters
Section titled “Why SEO Matters”- Organic search is often the largest source of website traffic
- Proper metadata helps search engines understand your content
- Open Graph tags control how links appear on social media (Twitter, LinkedIn, Discord)
- A good sitemap helps Google discover all your pages
Topics Covered
Section titled “Topics Covered”- Introduction — SEO basics and how Next.js helps
- Metadata —
generateMetadata, static and dynamic metadata - Open Graph — Social media preview cards
- robots.txt — Controlling search engine crawling
- Sitemap — Telling search engines about your pages
- Canonical URLs — Preventing duplicate content issues
- SEO Best Practices — Checklist and common patterns
Learning Outcomes
Section titled “Learning Outcomes”- Add metadata to pages using the Metadata API
- Generate dynamic metadata for blog posts and product pages
- Configure Open Graph tags for social sharing
- Create
robots.txtand sitemaps - Implement canonical URLs to prevent duplicate content